In order to adapt to the development trend of digitalization, artificial intelligence and new productivity, deepen the implementation of Macao's "1+4" economic moderate diversification development strategy, promote the integrated development of Hengqin and Macao, innovate the development of exhibition and digital industries, and realize the cross-border integration of cultural and creative industries, the first "Hengqin-Macao International Digital Art Fair" (hereinafter referred to as the "Digital Art Fair") hosted by Nam Kwong Cultural and Creative Industries Co., Ltd. and Sun Media Group will be held in Hengqin and Macao from September 27 to October 5, 2024, jointly creating a new landmark for sustainable development in the two places. The organizer of the Digital Art Fair held a press conference for the event in Hengqin today. Guests including Nie Xinping, deputy director of the Executive Committee of the Hengqin Guangdong-Macao Deep Cooperation Zone, Yang Lan, chairman of Sun Media Group and senior media person, Song Xiaodong, deputy general manager of Nam Kwong (Group) Co., Ltd., Li Weijie, founding president of the Greater Bay Area Financial Chamber of Commerce, and Wang Wei, vice president, Huang Yujie, director of the People's Livelihood Affairs Bureau of the Hengqin Guangdong-Macao Deep Cooperation Zone, and Zhu Yun, general manager of Nam Kwong Cultural and Creative Industries Co., Ltd. attended the press conference.
The first digital art exhibition will showcase and integrate smart devices, software applications and artistic creations, organize a variety of activities such as summit forums and award ceremonies, and create a world-class digital art benchmark expo of "one exhibition in two cities", attract global technology and creative talents, promote the integrated development of digital art and technology industries, continuously enrich the connotation of the cultural and tourism destination of Hengqin and Macao, and comprehensively enhance the international influence of the Greater Bay Area and the Hengqin Guangdong-Macao In-depth Cooperation Zone.
Song Xiaodong, deputy general manager of Nam Kwong Group, said in his speech that Nam Kwong Group, as a central enterprise headquartered in Macao, actively fulfilled its social responsibilities, helped Macao participate in the construction of the Guangdong-Hong Kong-Macao Greater Bay Area and the "one center, one platform, one base", strived to play an important role of Chinese enterprises in Macao's economic and social affairs, and actively promoted the integrated development of the Greater Bay Area. As a professional company under Nam Kwong Group focusing on cultural and creative industries, Nam Kwong Creative will fully rely on the group's resource integration advantages as a central enterprise stationed in Macao, mobilize extensive participation from all walks of life, and bring everyone a new visual art event by attracting global technology and creative talents, and help the development of digital art and technology industries in Qianhai and Macao.
Yang Lan, Chairman of Sun Media Group, delivered a speech at the press conference and introduced the situation of the first digital art exhibition. She said that the rapid development of artificial intelligence, especially generative artificial intelligence, has opened up more possibilities for artistic creation. As Flaubert predicted, science and art parted at the foot of the mountain and met at the top of the mountain. With its intelligence, innovation, interactivity and popularity, digital art has brought opportunities and challenges of the times to the renewal of traditional culture, the development of the digital economy and the cultivation of talents. The "Hengqin-Macao International Digital Art Expo" is a new exhibition species where technology companies and art institutions collide and merge on the same stage. Here, the world's latest smart devices and creative software are unveiled, top artists and technology giants join, and new campus forces emerge, which is full of highlights.
At the press conference, representatives from Nam Kwong Cultural and Creative Industries Co., Ltd., Beijing Sunshine Digital Space Culture Co., Ltd., Nam Kwong International Conference & Exhibition Co., Ltd., and Mojing Digital Art Communication Co., Ltd. held a signing ceremony.
It is reported that the third "China (Macao) International High-Quality Consumption Expo and Hengqin World Bay Area Forum" will also be held in Hengqin and Macao during the same period. The two exhibitions will be linked to continuously enrich the connotation of Hengqin and Macao as cultural and tourism destinations, comprehensively enhance the international influence of the Greater Bay Area and Hengqin Guangdong-Macao In-depth Cooperation Zone, and bring new elements to the convention and exhibition industry and economic development of Hengqin and Macao.